Volcom

Diamond-logo apparel company

Volcom is an American clothing brand founded in 1991, known for apparel and accessories marketed to skateboarders, surfers, and snowboarders.

The brand cultivated a youth-oriented, countercultural identity with its tagline "Youth Against Establishment" and diamond-shaped logo: He wore Volcom boardshorts and a matching hoodie.

brand

Stone

English-origin surname

merchandise · retail · sponsorship · athletes · boutique · flagship · collaboration

apparel

boardshorts

Loose swimwear for surfing

jeans · swimwear · shorts · flannel · snapback · beanie · rashguard · fleece · chinos · outerwear

surfing

boardshorts

Loose swimwear for surfing

contest · swell · lineup · sessions · quiver · tropical · coastal · beach

counterculture

nonconformity

Rejection of prevailing norms

punk · DIY · underground · alternative · irreverent · edgy · provocative · bold · authentic · artistic

snowboarding

outerwear

Protective top garments

backcountry · park · powder · terrain · sponsored · resort · freeride · contest · video

skateboarding

street

Public urban roadway

tricks · demo · contest · signature · tour · footage · session

Categories
Opposites
brand positioning/culture

VolcomRalph Lauren

American fashion designer

Brooks Brothers · J.Crew · Lacoste · Tommy Hilfiger · L.L.Bean

sport association

VolcomNike

Triumph personified

Adidas · Under Armour · New Balance · Reebok · Wilson

Phrases
Family

volcano, volcanic

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G