Big Five

Safari's top targets

Big Five typically names a recognized grouping of five dominant entities.

In wildlife, it refers to Africa's premier game animals: lion, leopard, elephant, rhinoceros, and Cape buffalo.

In business, it has denoted the largest firms in various industries—accounting, banking, publishing, or tech.

In personality psychology, the Big Five model measures openness, conscientiousness, extraversion, agreeableness, and neuroticism.

The Big Five personality assessment is widely used in hiring. (Lowercase big five is the generic form.)

safari

lion

Maned African feline

African wildlife · savanna · game drive · Kruger · Serengeti · conservation · poaching · endangered species · wildlife photography · bush

personality

extraversion

Orientation toward outer world

openness · individual differences · temperament · disposition · character · cross-cultural · normative · Goldberg · facets

business

accounting firms

Businesses providing financial services

tech companies · market dominance

psychometrics

personality assessment

Measuring individual character traits

reliability · validity · standardization · norms · psychological testing

Categories
Opposites
size/prominence of entities

Big Fivesmall fry

Children or insignificant people

bit players · nobodies · minnows · little guys · lightweights

african safari wildlife (traditional usage)

Big Fivesmall game

Hunted animals under forty pounds

vermin

institutional power (accounting/consulting/tech)

Big Fiveindependent contractors

Self-employed service providers

local shops

Family

big, five, bigger, biggest, bigly, fifteen, bigness, big-hearted, biggish

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G