Abercrombie

Mall clothing store

Abercrombie is a Scottish surname, from a place name in Fife.

In American usage, it most often refers to Abercrombie & Fitch, a clothing retailer associated with preppy, youth-oriented fashion: The mall kids all wore Abercrombie.

The brand name sometimes functions as shorthand for a particular clean-cut aesthetic.

fashion

Fitch

Ferret's wild relative

  • preppyPolished, traditional aesthetic
  • poloMounted mallet sport
  • mooseLargest cervid, northern forests

logo · collegiate · catalog · mall · fragrance · lifestyle · retail · brand · clothing · American

outdoors

Kent

English county near Dover

expedition · gear · hunting · fishing · vintage · rugged · adventure · equipment · catalog · heritage

exploration

David

Masculine Hebrew name

expedition · Zambezi · Livingstone · missionary · geography · colonialism · Scottish · rivers · mapping · journals

Categories
Opposites
price point/market positioning

AbercrombieWalmart

Largest global retailer

Old Navy · Kmart · H&M · Forever 21 · Primark

aesthetic/style identity

Abercrombiepunk fashion

Subversive, aggressive street style

alternative fashion · grunge · alternative style · streetwear · urban fashion

brand culture/values

AbercrombieDove

Personal care brand

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G