Forever 21

Teen clothing retailer

Forever 21 is a fast-fashion retail chain selling inexpensive trendy clothing, primarily targeting young women.

The name suggests eternal youth—the brand promises styles for those who want to dress like they're perpetually twenty-one.

The stores became synonymous with disposable fashion: cheap, of-the-moment pieces not meant to last.

I got this dress at Forever 21 for twelve dollars.

Related

teenage · crop top · accessories · clearance · fitting room · H&M · Zara · jewelry · sunglasses · dresses · youthful · neon · clubwear · girls night out · impulse buy · plastic bags · earrings · bodycon

Categories
Opposites
fashion market positioning

Forever 21haute couture

Custom luxury dressmaking

Chanel · Hermès · Dior · Louis Vuitton · Prada

production/sustainability model

Forever 21Patagonia

South America's southern tip

slow fashion · sustainable fashion · ethical fashion · Stella McCartney · heirloom quality

target demographic age

Forever 21Brooks Brothers

Heritage American clothier

St. John · classic style

Family

forever, forevermore

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G