userbase
Product's active accounts
A userbase is the total number of people who regularly use a particular product, service, or platform.
The term appears most often in discussions of software, apps, websites, and online services, where companies track and try to grow their userbase as a measure of success.
The app's userbase doubled after the redesign.
A large and active userbase often attracts advertisers and investors, making it a key metric in tech and business contexts.
People in an organization
- forumGathering place for discourse
- interactionReciprocal action between parties
- feedbackReturned response data
- supportTo uphold or sustain
advocates · ambassadors · contributors · moderators · evangelists · enthusiasts
Faithful commitment to another
- churnAgitate cream into butter
- stickinessAdhesive property
- satisfactionState of fulfilled desires
- engagementCommitment to wed or attend
attrition · reactivation · dormant · lapsed · active · commitment · subscription · renewal
Standards for assessment
- trackingMonitoring location over time
- segmentationDivision into sections
- retentionContinued holding or possession
- churnAgitate cream into butter
engagement · conversion · funnel · behavior · dashboard · KPIs · reporting · cohort
Act of obtaining something
- expansionIncrease in scope
- scalingClimbing or resizing
- adoptionLegal family formation
- influxSudden large arrival
signup · onboarding · registration · enrollment · viral · referral · organic · exponential
Duration of existence
- genderSocial identity category
- incomeRegular monetary receipts
- educationSystematic development of mind
- geolocationDigital position identification
occupation · ethnicity · generation · millennials · urbanity · suburban · rural · seniors
members
People in an organization
- forumGathering place for discourse
- interactionReciprocal action between parties
- feedbackReturned response data
support · advocates · ambassadors · contributors · moderators · evangelists · enthusiasts
loyalty
Faithful commitment to another
- churnAgitate cream into butter
- stickinessAdhesive property
- satisfactionState of fulfilled desires
engagement · attrition · reactivation · dormant · lapsed · active · commitment · subscription · renewal
metrics
Standards for assessment
- trackingMonitoring location over time
- segmentationDivision into sections
- retentionContinued holding or possession
churn · engagement · conversion · funnel · behavior · dashboard · KPIs · reporting · cohort · insights
acquisition
Act of obtaining something
influx · signup · onboarding · registration · enrollment · viral · referral · organic · exponential · surge
age
Duration of existence
- genderSocial identity category
- incomeRegular monetary receipts
- educationSystematic development of mind
geolocation · occupation · ethnicity · generation · millennials · urbanity · suburban · rural · seniors · teens