user base
Product's loyal customers
A user base is the total group of people who use a particular product, service, or platform.
The term appears frequently in technology and business contexts: The app has grown its user base to ten million.
Companies track user base size as a key metric, and investors ask about user base growth.
The phrase emphasizes users as a collective asset rather than individual customers.
- usersProduct or service clientele
- active usersPeople currently using service
- audienceGathered viewers collectively
- customersPeople who purchase goods
- free tierUnpaid service level
community · followers · subscribers · members · fanbase · platform · engagement · retention · growth · loyalty · adoption · install · downloads · active · monthly · power users · demographic · reach
- tech industrysoftware, computers, semiconductors, hardware, Amazon
- Browser warsInternet Explorer, Netscape, Firefox, Safari, Opera
- Platform Economymarketplace, network effects, gig economy, digital marketplaces, sharing economy
- Startupsstartup, founder, founders, startups, co-founder
- network effectscritical mass, virality, nodes, connections, winner-take-all
user baseprovider network
Contracted healthcare participants
creators · development team · service providers · developers · producers
user, base, use, used, uses, usable, usability, unused, reuse