underpriced
Below market value
Underpriced means priced too low—below actual value or what the market would bear.
An underpriced house sells quickly because buyers recognize the bargain.
Stocks can be underpriced relative to a company's fundamentals.
The term often implies a mistake or missed opportunity: We underpriced our services for years before raising rates.
Take without permission
- dealAgreement or distribution
- cheapLow in price
- affordableReasonably priced
- inexpensiveLow in cost
low-cost · budget-friendly · economical · markdown · clearance · sale · savings · reduced
Favorable circumstance for advancement
- appreciationRecognition of worth
- potentialLatent capacity for development
- contrarianChronic majority-opposer
- mispricedAssigned incorrect cost
arbitrage · upside · growth · bullish · ROI · equity · blue-chip · portfolio
Giving up something precious
- unprofitableProducing no financial gain
- write-downReduction in recorded value
- deficitAmount still owed
- shortfallFailure to reach quota
depreciation · liquidation · unsustainable · unremunerative · break-even · razor-thin · dumping · fire-sale
Furnish or stock
- demandForceful request or requirement
- competitionStruggle for supremacy
- disruptionForceful interruption of process
- predatoryExploiting the vulnerable
undercutting · commoditized · devaluation · deflation · oversupply · saturation
steal
Take without permission
- dealAgreement or distribution
- cheapLow in price
- affordableReasonably priced
inexpensive · low-cost · budget-friendly · economical · markdown · clearance · sale · savings · reduced · slashed
opportunity
Favorable circumstance for advancement
- appreciationRecognition of worth
- potentialLatent capacity for development
- contrarianChronic majority-opposer
mispriced · arbitrage · upside · growth · bullish · ROI · equity · blue-chip · portfolio · asset
sacrifice
Giving up something precious
- unprofitableProducing no financial gain
- write-downReduction in recorded value
- deficitAmount still owed
shortfall · depreciation · liquidation · unsustainable · unremunerative · break-even · razor-thin · dumping · fire-sale · closeout
supply
Furnish or stock
- demandForceful request or requirement
- competitionStruggle for supremacy
- disruptionForceful interruption of process
predatory · undercutting · commoditized · devaluation · deflation · oversupply · saturation
- price wordscheap, expensive, costly, affordable, budget
- pricingdiscounts, overcharge, markdowns, unit cost, market rate
underpricedoverpriced
Costing more than warranted
overvalued · overcharged · exorbitant · inflated · marked up