underprice
Set too low
To underprice is to set a price lower than appropriate—whether below market value, below cost, or below what the item is worth: They underpriced the house and it sold in a day.
The term often implies a mistake or deliberate strategy: Tech companies underprice services to build market share.
In finance, underpricing describes initial public offerings that open below their trading value.
Diminish in worth
- depreciateLose value over time
- undervalueEstimate below true worth
- diminishTo make smaller
- devalueReduce perceived worth
understate · deflate · lowball · undercut · shortchange · undersell · write-down · underassess
Agreement or distribution
- stealTake without permission
- markdownReduction in retail price
- clearancePermitted passage or approval
- saleExchange for payment
discount · savings · reduced · promotion · rollback · closeout · liquidation · doorbuster
Disposing carelessly or abruptly
- penetrationEntry into something
- lowballingOffering far less than worth
- predatoryExploiting the vulnerable
- entry-levelRequiring minimal prior experience
Error in estimation
- misjudgmentFaulty evaluation of something
- underestimateJudge too low
- oversightSupervision or inadvertent omission
- blunderFoolish, costly mistake
misstep · misquote · underquote · misestimate · inadvertence · underassess
cheapen
Diminish in worth
- depreciateLose value over time
- undervalueEstimate below true worth
- diminishTo make smaller
devalue · understate · deflate · lowball · undercut · shortchange · undersell · write-down · underassess · underrate
deal
Agreement or distribution
sale · discount · savings · reduced · promotion · rollback · closeout · liquidation · doorbuster · slashed
dumping
Disposing carelessly or abruptly
- penetrationEntry into something
- lowballingOffering far less than worth
- predatoryExploiting the vulnerable
entry-level · introductory · break-even · subsidize · undercut
miscalculation
Error in estimation
- misjudgmentFaulty evaluation of something
- underestimateJudge too low
- oversightSupervision or inadvertent omission
blunder · misstep · misquote · underquote · misestimate · inadvertence · underassess
underpriceoverprice
Set cost too high
overcharge · overvalue · gouge · price gouge · profiteer