underprices
Sells too cheaply
Underprices is the third-person singular of underprice, meaning to set a price lower than appropriate or lower than competitors.
A business might underprice goods to gain market share or drive out competition: The new store deliberately underprices the local shops.
Someone who underprices their own work undervalues it: She consistently underprices her consulting services.
Markets for less
- undercutsWeakens or undersells
- underbidsBids below others
- lowballsOffers far below value
- beatsPulses or defeats
discounts · slashes · reduces · market share · loss leader · dumping · competitive advantage · retail strategy
Amount still owed
- red inkSymbol for financial loss
- unprofitableProducing no financial gain
- loss-makingFailing to profit
- write-offRecorded value reduction
break-even · cost recovery · unsustainable · shortfall · subsidized · hemorrhaging · financial loss
Rates below true worth
- mispricesSets wrong cost
- underestimatesJudges below actual worth
- devaluesReduces perceived worth
- cheapensReduces in value
shortchanges · sells short · lowballs · fair value · appraisal · worth · intrinsic value
undersells
Markets for less
beats · discounts · slashes · reduces · market share · loss leader · dumping · competitive advantage · retail strategy
deficit
Amount still owed
- red inkSymbol for financial loss
- unprofitableProducing no financial gain
- loss-makingFailing to profit
write-off · break-even · cost recovery · unsustainable · shortfall · subsidized · hemorrhaging · financial loss
undervalues
Rates below true worth
- mispricesSets wrong cost
- underestimatesJudges below actual worth
- devaluesReduces perceived worth
cheapens · shortchanges · sells short · lowballs · fair value · appraisal · worth · intrinsic value
underpricesoverprices
Charges beyond worth
overcharges · gouges · overvalues · fleeces · rips off