unboxings

Filmed product reveals

Unboxings are videos or social media posts documenting the opening of a new product, typically consumer electronics or collectibles.

The format captures first impressions and builds anticipation as packaging is removed layer by layer: I watched a few unboxings before deciding which laptop to buy.

The genre thrives on the appeal of vicarious acquisition.

packaging

cardboard

Rigid paper for containers

plastic · scissors · boxcutter · tissue · foam · shrinkwrap · manual · warranty · packing · container

reveal

unveiling

Act of first revealing

discovery · debut · premiere · showcase · launch · presentation · demonstration · exposure · disclosure · introduction

anticipation

excitement

State of eager enthusiasm

surprise · amazement · wonder · suspense · eagerness · delight · glee · buildup · hype · expectation

creator

influencer

Person with promotional reach

subscribers · followers · monetization · sponsorship · review · ASMR · thumbnail · channel · engagement · affiliate

gadget

smartphone

Handheld connected computer

  • tabletFlat portable computing device
  • laptopPortable hinged computer
  • droneUnmanned flying machine

camera · headphones · smartwatch · console · wearable · tech · electronics · device · accessories · charger

haul

shopping

Acquiring goods at retailers

spree · bargains · collection · wardrobe · apparel · accessories · footwear · jewelry · cosmetics · skincare

Categories
Opposites
packaging state/action

unboxingspackings

Gap-filling seal materials

boxings · packaging · wrappings · sealings · repackagings

product lifecycle stage

unboxingsdisposals

Acts of eliminating something

returns · donations · discards · selloffs · recyclings

content type/depth

unboxingsreviews

Published critical assessments

retrospectives · post-mortems · deep dives · teardowns · comparisons

Phrases
Family

unboxing

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Positive · Everyday, not technical · Rated G