twofers

Buy-one-get-one offers

Twofers are deals where you get two items for the price of one, or two for a reduced combined price: The bar has twofers on Tuesday nights.

The term extends to anything that accomplishes two purposes at once—a policy that reduces costs while improving safety is a twofer.

In theater, twofers originally meant discounted ticket pairs.

retail

BOGO

Retail acronym for paired discount

bargain · sale · coupon · offer · bundle · savings · markdown · clearance · special · value

theater

half-price

Costing fifty percent

discount · standby · rush · box-office · off-Broadway · performance · seats · show · evening · same-day

value

pair

Two matching things

  • comboItems grouped together
  • bundleGathered items tied together
  • packageWrapped item for delivery

duplicate · matched · coupled · tandem · dual · twin · bonus · extra · pairing · doubling

Opposites
pricing structure

twofersfull price

Amount without reductions

regular price · list price · retail price · premium pricing · standard rate

quantity/bundling

twoferssingles

Unattached individuals

one-offs · standalone · unbundled · à la carte

value proposition

twofersluxury goods

Costly non-essential purchases

limited editions · collector's items

Family

twofer

Familiarity
Top 500,000
Profile
Timeless · Positive · Everyday, not technical · Rated G