toys-to-life

Scannable collectible figures

Toys-to-life refers to video games that interact with physical figurines or objects, which players place on a sensor to unlock characters or content in the game.

The genre emerged in the early 2010s with franchises like Skylanders and Disney Infinity, combining collectible toys with gameplay: My kids spent a fortune on toys-to-life figures.

The category has largely faded as a commercial force.

gaming

Skylanders

Toy-to-life game series

  • StarlinkSatellite internet constellation
  • NFCClose-proximity communication protocol
  • portalImposing entrance or gate

figurine · unlockable · character · collectible · videogame · console · scanner · base · interactive · crossover

collecting

figurine

Small ornamental sculpture

exclusive · variant · chase · unboxing · packaging · mint · collection · series · wave · scalper

technology

NFC

Close-proximity communication protocol

  • RFIDWireless identification via electromagnetic fields
  • chipSmall broken-off piece
  • readerOne who peruses text

portal · sensor · wireless · data · sync · recognition · Bluetooth · scanning · embedded · connectivity

merchandise

Activision

Video game publisher

Ubisoft · licensing · branding · marketing · retail · cross-promotion · IP · franchise · kids · holiday

Opposites
physical-digital interaction

toys-to-lifein-app purchases

Transactions within downloaded software

gaming format

toys-to-lifedigital downloads

Electronically delivered files

free-to-play · mobile games · game streaming

collectible medium

toys-to-lifeNFTs

Non-fungible tokens

loot boxes · gacha · skins

Family

toy, toys, life, lives, live, lived, living, lively, liveliness

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Positive · Rated G