event promotion
Advertising an occasion
Event promotion is the work of publicizing an event to attract attendees—concerts, conferences, product launches, sports matches.
It encompasses advertising, social media campaigns, press outreach, and ticket sales.
A person who does this professionally is an event promoter or simply a promoter: She handles event promotion for the music festival.
The venue's event promotion was lackluster, and turnout suffered.
- postersPrinted wall advertisements
- advertisingPaid promotional communication
- radio spotsBrief broadcast advertisements
- social media buzzInternet conversation momentum
- public relationsOrganizational reputation management
flyers · street teams · branding · contests · sponsorship · websites · guerrilla marketing · press releases · budget planning · influencer marketing · giveaways · VIP access · early bird specials · networking events · grassroots · word of mouth · marketing · media coverage
- public relationspress releases, press release, press conferences, press conference, media kits
- street marketingbrand ambassadors, guerrilla marketing, poster campaigns, sticker bombing, pop-up events