nonprofit marketing
Cause-driven outreach efforts
Nonprofit marketing is the use of marketing strategies to advance a charitable organization's mission rather than generate profit.
It focuses on raising awareness, attracting donors, recruiting volunteers, and promoting causes: The food bank hired a consultant to improve their nonprofit marketing.
The techniques overlap with commercial marketing but emphasize social impact over sales.
- mission statementFormal declaration of purpose
- recruitment drivesOrganized efforts to attract applicants
- logo designCreating identifying symbols
- petition drivesOrganized signature-gathering efforts
- messagingSending written digital communications
crowdfunding · fundraising events · sponsorships · auctions · storytelling · public relations · grassroots organizing · lobbying efforts · testimonials · transparency initiatives · coalition building · grant writing · case studies · social media outreach · pledge drives · annual reports · thank-you notes · educational workshops
nonprofit marketingsales promotion
Activity to increase purchases
direct selling · commercial advertising · product placement · hard sell · infomercials
nonprofit, marketing, profit, profits, profited, profiting, profitable, profitability, profitably