sponsor logo

Funder's brand mark

A sponsor logo is the graphic emblem or trademark of a company or organization that has paid to support an event, team, broadcast, or venue.

These logos appear on jerseys, banners, broadcasts, and promotional materials as part of the sponsorship agreement: The sponsor logos on racing cars change every season.

The term treats the two nouns as a unit—not just any logo, but specifically one displayed in exchange for financial backing.

brandCompany's product line name
badgeWorn symbol of membership
emblemRepresentational sign or device
endorsementFormal expression of support
brand partnershipAllied commercial promotion

banner · decal · patch · corporate · advertising · partnership · jersey · racing · placement · backing · funding · visibility · signage · event · NASCAR · race car · stadium · naming rights

Opposites

commercial vs. organic identity markers

sponsor logoclub badge

Symbol identifying a group

house colors · school crest · national flag · team mascot · jersey number

branded vs. unbranded display

sponsor logominimalist design

Aesthetic of essential elements only

negative space · solid color

paid vs. earned/owned visibility

sponsor logohouse brand

Retailer's proprietary product line

trademark · self-promotion

Family

sponsor, logo, sponsors, sponsored, sponsoring, sponsorship, sponsorships, logos

Familiarity: Top 500,000
Profile: Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G