one-click

Immediate purchase button

One-click describes a process completed with a single mouse click or tap, eliminating multiple steps.

The term became prominent with online shopping, where one-click purchasing lets customers buy instantly using stored payment and shipping information: I accidentally one-clicked three books at 2 a.m.

The concept extends to any streamlined digital action: one-click install, one-click unsubscribe.

purchase

buy

Obtain through payment

checkoutPayment completion process
instantBriefest unit of time
paymentFulfilling a financial obligation

Amazon · shopping · cart · order · transaction · impulse · subscribe · digital · download · app

interface

button

Disc through a hole

simpleFree of complexity
easyRequiring minimal effort
intuitiveKnown without reasoning

streamlined · shortcut · automation · macro · widget · toolbar · action · install · uninstall · access

marketing

conversion

Act of changing states

landingDescent's final moment
CTAAction-urging element
funnelCone directing flow

signup · subscribe · register · opt-in · lead · capture · engagement · clickthrough · rate · optimization

one-click

buy

button

conversion

one-click

Opposites

Categories

Family