rent-a-crowd

Bought public support

A rent-a-crowd is a group of people paid or recruited to attend an event, creating the appearance of popular support or enthusiasm.

The term is often disparaging, implying that turnout is artificial rather than genuine: The candidate's rally was dismissed as a rent-a-crowd.

Also used attributively: rent-a-crowd protesters.

deceptive

fake

Not the real thing

extras · scripted · manufactured · inauthentic · sham · fraud · planted · orchestrated · manipulation · deception

political

astroturf

Disguised propaganda appearing organic

campaign · supporters · placards · chanting · manufactured · grassroots · lobbying · photo-op · election · petition

commercial

launch

Set into motion

  • promotionRank increase or publicity
  • queueOrdered waiting line
  • hypeExaggerated promotional fanfare

buzz · marketing · brand · opening · publicity · influencer · event · nightclub · celebrity · paparazzi

Opposites
authenticity of support

rent-a-crowdtrue believers

Unwavering adherents to doctrine

loyal supporters · grassroots activists · enthusiasts · volunteers · die-hard fans

grassroots vs. astroturf

rent-a-crowdgrassroots movement

Citizen-led collective action campaign

organic movement · popular uprising · groundswell · mass movement · community organizers

Family

rent, crowd, rents, rented, renting, rental, rentals, renter, renters

Familiarity
Top 1,000,000
Profile
Timeless · Concrete · Negative · Everyday, not technical · Rated G