astroturf

Fake grassroots activism

Astroturf in its generic sense refers to any artificial grass surface, or metaphorically to fake grassroots movements—political campaigns or advocacy that appear to arise spontaneously from ordinary citizens but are actually orchestrated and funded by corporations, political groups, or wealthy interests.

The verb means to create such deceptive campaigns: The pharmaceutical company astroturfed opposition to the bill. (Capitalized AstroTurf is the brand name.)

fakegrassroots

grassroots

Common people as political base

propaganda · disinformation · manipulation · covert · inauthentic · fabricated · stealth · engineered · orchestrated · deceptive

Categories
Opposites
authenticity of support/movement

astroturfgrassroots

Common people as political base

organic movement · groundswell · popular uprising · true believers · word-of-mouth

material composition (literal)

astroturfsod

Grass-bound topsoil section

lawn

Family

astroturfing, astroturfs, astroturfed

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G