rebundling
Reuniting separated offerings
Rebundling is the practice of combining products or services that were previously sold separately back into a package.
The term emerged alongside unbundling—the breaking apart of traditional offerings—and describes the cycle's return swing.
Cable companies unbundled channels; streaming services rebundled them into new packages.
After years of à la carte pricing, the industry is rebundling features into subscription tiers.
Combining into a whole
- mergerCorporate combination
- unificationMerging into one entity
- convergenceProcess of approaching sameness
- amalgamationUniting into one
synthesis · combination · aggregation · centralization · harmonization · coalescence · incorporation · fusion
Rearranging an existing framework
- realignmentAdjusting relative positions
- repackagingEncasing again differently
- repositioningMoving to new spot
- monetizationConverting something into revenue
pricing · tiering · cross-selling · upselling · synergy · lock-in
Real-time digital delivery
- subscriptionPaid recurring access
- cableHeavy-duty woven line
- contentWhat something contains
- channelsPaths for transmission
Netflix · Spotify · licensing · distribution · cord-cutting · aggregation · platform · paywall
integration
Combining into a whole
- mergerCorporate combination
- unificationMerging into one entity
- convergenceProcess of approaching sameness
amalgamation · synthesis · combination · aggregation · centralization · harmonization · coalescence · incorporation · fusion · blending
restructuring
Rearranging an existing framework
- realignmentAdjusting relative positions
- repackagingEncasing again differently
- repositioningMoving to new spot
monetization · pricing · tiering · cross-selling · upselling · synergy · lock-in
streaming
Real-time digital delivery
- subscriptionPaid recurring access
- cableHeavy-duty woven line
- contentWhat something contains
channels · Netflix · Spotify · licensing · distribution · cord-cutting · aggregation · platform · paywall · journalism
services
Acts performed for others
voice · internet · mobile · wireless · packages · providers · billing · pricing · add-ons · features
rebundlingunbundling
Separating combined offerings individually
disaggregation · fragmentation · decoupling · separation · atomization
rebundle, bundle, bundles, bundled, bundling, unbundle, unbundled, unbundling, unbundles