promotional material
Sales support content
Promotional material is content designed to advertise or publicize a product, service, event, or organization.
The term covers brochures, flyers, branded merchandise, videos, social media posts, and similar items created to generate interest or sales: The conference booth was stacked with promotional material.
Often shortened to promo material or just promo.
- flyerPrinted advertisement sheet
- billboardLarge outdoor advertising structure
- brochurePrinted promotional material
- advertisementPaid promotional message
- banner adsWebsite promotional graphics
direct mail · email blasts · catalog · pamphlets · TV commercials · infographics · marketing · swag · swag bags · press kits · signage · interactive kiosks · giveaways · newsletters · tote bags · branding · media kits · trade show booth
- storefrontsstorefront, shop front, display window, shop window, window display
- DVD extrasspecial features, making-of, behind-the-scenes, director commentary, outtakes
promotional materialwarning label
Text alerting to dangers
disclaimer · anti-advertising · cease and desist · recall notice · safety warning
promotional materialthe real thing
Authentic original version
deliverable · the goods · finished product · substance · finished goods
promotional materialcritical review
Evaluative assessment of work
negative review · exposé · investigative journalism · consumer report · hit piece