product lifecycle

Birth-to-discontinuation journey

Product lifecycle refers to the stages a product goes through from conception to discontinuation.

The standard phases are development, introduction, growth, maturity, and decline—each with distinct marketing strategies and profit patterns.

The product lifecycle for smartphones is much shorter than it was for landlines.

In manufacturing, the term also covers a product's physical existence from raw materials through disposal or recycling.

Opposites
temporal scope

product lifecycleone-time purchase

Single payment acquisition

flash sale · impulse buy · product launch

existence trajectory

product lifecycleobsolescence

State of becoming disused

end-of-life · vaporware

Family

product, lifecycle

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G