time to market
Development-to-release duration
Time to market is the duration between conceiving a product and making it available for sale.
It's a critical metric in business strategy, particularly in fast-moving industries where being first can establish market dominance.
Companies often streamline development processes, cut features, or increase resources specifically to shorten time to market.
Their aggressive time to market gave them a six-month head start on competitors.
First functional specimen
- iterationRepeated procedural pass
- pipelineLong-distance fluid transport tube
- R&DCreating new products
- engineeringDesigning functional systems scientifically
testing · validation · design · manufacturing · production · scaling · sourcing · tooling
To let go
- rolloutStaged public introduction
- debutFirst public appearance
- introductionPreliminary section or presentation
- unveilingAct of first revealing
announcement · kickoff · deadline · milestone · delivery · shipment · availability · go-live
Favorable position or circumstance
- first-moverInitial market participant
- rivalsThose who compete
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
window · opportunity · share · edge · competitors · benchmarking · leapfrog · race
Rate velocity changes
- agilityQuickness and ease
- velocityDirected rate of motion
- fast-trackAccelerate a process
- rapidMoving with haste
quick · turnaround · efficiency · streamlining · cycle · lead · sprint · hustle
prototype
First functional specimen
engineering · testing · validation · design · manufacturing · production · scaling · sourcing · tooling · supply-chain
release
To let go
- rolloutStaged public introduction
- debutFirst public appearance
- introductionPreliminary section or presentation
unveiling · announcement · kickoff · deadline · milestone · delivery · shipment · availability · go-live · deployment
advantage
Favorable position or circumstance
- first-moverInitial market participant
- rivalsThose who compete
- positioningArranging in specific locations
differentiation · window · opportunity · share · edge · competitors · benchmarking · leapfrog · race · gap
acceleration
Rate velocity changes
- agilityQuickness and ease
- velocityDirected rate of motion
- fast-trackAccelerate a process
rapid · quick · turnaround · efficiency · streamlining · cycle · lead · sprint · hustle · urgency
time to marketproduction cost
Resources spent manufacturing
quality assurance · getting it right · risk mitigation · due diligence · polish
time, market, times, timed, timing, timely, timeless, timer, timers