market saturation
No room left
Market saturation is the point at which a product has been distributed as widely as possible within its potential customer base—when nearly everyone who would buy it already has.
Companies facing market saturation must find new markets, develop new products, or compete for replacement purchases: Smartphone makers struggle with market saturation in developed countries.
The term also describes industries where supply exceeds demand.
- shakeoutElimination of weaker players
- oversupplyExcess beyond demand
- surplus goodsUnsold remaining merchandise
- glutExcessive surplus
- exit strategiesPlanned means of departure
tapped out · repositioning · overproduction · diversification · price competition · excess · innovation · diminishing returns · consolidation · first mover · barrier to entry · late to the party · zero-sum · race to the bottom · niche marketing · equilibrium · price sensitivity · surfeit
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- economicssupply and demand, inflation, GDP, GNP, gross domestic product
- economyGDP, money, inflation, inflation rate, GNP
- business threatscompetition, substitutes, price wars, brand damage, lawsuits
- market imbalancesshortage, surplus, glut, scarcity, oversupply
- market shiftsboom, bust, collapse, contraction, correction
market saturationemerging market
Industrializing nation's financial system