mobile advertising
Phone-based marketing content
Mobile advertising is marketing delivered to smartphones, tablets, and other portable devices.
It encompasses in-app ads, mobile web banners, SMS promotions, and location-based notifications.
The format exploits the personal, always-present nature of mobile devices: Mobile advertising now accounts for most digital ad spending.
Advertisers prize mobile for its ability to reach consumers anywhere and target by location.
- geotargetingDelivering ads by geography
- video adsPromotional clips for products
- social media adsPaid platform promotions
- banner adsWebsite promotional graphics
- targeted adsCustomized commercial messages
impressions · retargeting · sponsored content · push notifications · click-through rate · ad spend · retargeting · retargeting
- mobile commercem-commerce, digital wallets, in-app purchases, one-click buy, Apple Pay
- mobile networksGSM, cellular network, cell tower, base station, SIM card
mobile advertisingbillboard advertising
Large-scale roadside marketing
print advertising · outdoor advertising · broadcast advertising · television advertising · TV commercials
mobile advertisingpublic service announcements
Free broadcasts promoting civic welfare
mobile, advertising, mobility, mobilize, mobilization, immobile, immobility, demobilize, mobilise