membership drives
Signing up newcomers
Membership drives are organized campaigns to recruit new members for an organization—a union, club, church, or political party.
The term implies concentrated effort over a limited period, often with incentives or promotional activities: The library's membership drive offered waived fees for new cardholders.
The plural form is standard even when referring to a single campaign.
- direct mailTargeted postal advertising
- free trialsLimited complimentary access periods
- limited time offerPromotion with deadline
- target audienceIntended recipients of content
- conversion ratesPercentage completing desired actions
exclusive access · newsletters · welcome packets · sign-ups · unions · nonprofit organizations · retention rates · professional associations · alumni networks · canvassing · advocacy groups · loyalty rewards · annual dues · union dues · referral programs · grassroots efforts · community events · volunteer recruitment
- Abolitionismabolitionists, abolitionist movement, anti-slavery, antislavery, abolitionism
- birdingbirding, bird watching, birdwatcher, birder, binoculars
- Labor Movementlabor leaders, union organizers, union leaders, labor activists, labor movement
- labor unionsunion dues, trade union, labor union, union shops, union card
- service clubsservice clubs, service club, Rotary Club, club meetings, club officers
- union activismlabor strikes, picket lines, union rallies, walkouts, work stoppages