loyalty rewards
Points for patronage
Loyalty rewards are benefits—points, discounts, free products, or special perks—given to customers for repeated patronage.
Airlines, hotels, coffee shops, and credit cards run loyalty rewards programs to encourage customers to keep coming back: I've been saving my loyalty rewards for a free flight.
The rewards accumulate with spending, creating incentive to consolidate purchases with one company.
- discountsSubtractions from full price
- exclusive accessPermission limited to few
- early accessAvailability before public launch
- free productsItems costing nothing
- rebatesPartial refunds after purchase
personalization · gift cards · charitable donations · earn · punch cards · cashback offers · retail marketing · redeem · points · bonus points · double points · tiers · markdowns · expiration · miles · points system · membership · accumulate
- dealsdeal, bargain, promo codes, transaction, coupon codes
- mobile servicesdata plan, mobile plan, unlimited plan, prepaid plan, text messaging
- online shopping termsfree shipping, discount codes, promo codes, coupons, flash sales
- promotionssale, discount, promos, coupon, deals
- rewards programspoints system, member benefits, bronze tier, gold status, elite
- Shopping Factorsprice sensitivity, convenience, value, free shipping, customer reviews
loyalty rewardsflash sales
Short-term promotional discounts
trial offers · limited-time offers · signup bonuses · loss leaders
loyalty rewardseveryday low prices
loyalty rewardsfull price
Amount without reductions
regular price · pay-as-you-go · customer churn · rack rate · list price