media campaigns
Organized publicity efforts
Media campaigns are coordinated efforts to spread a message through various communication channels—television, radio, print, social media, billboards.
The term usually implies strategic planning and sustained effort rather than one-off announcements: The health department launched a media campaign about vaccination.
Campaigns may aim to sell products, shift public opinion, or raise awareness about issues.
- public relationsOrganizational reputation management
- press releaseOfficial statement for media
- talking pointsPrepared discussion themes
- viral marketingSelf-propagating promotional strategy
- billboardsLarge outdoor advertisements
branding · brand awareness · consumers · propaganda · influencer marketing · magazines · grassroots organizing · television · copywriting · PSA · public service announcement · guerrilla marketing · news cycle · crisis management · radio · voters · behavior change · newspapers
- activismboycotts, activists, activist, advocate, demonstrating
- AIDS activismACT UP, red ribbon, AIDS quilt, World AIDS Day, HIV testing
- broadcast advertisingTV commercials, radio spots, commercials, ad spots, spot ads
- evangelismgospel outreach, evangelize, evangelist, born again, evangelizing
- propagandapropaganda, brainwashing, disinformation, misinformation, indoctrination
- public relationspress releases, press release, press conferences, press conference, crisis management
media campaignsword of mouth
Information passed through conversation
media campaignsmedia blackout
Suppression of press coverage
radio silence · communication blackout · censorship · suppression · keeping a low profile
media campaignspersonal correspondence
Direct written communication between individuals