market survey
Studying buyer preferences
A market survey is research conducted to understand consumer preferences, buying habits, or demand for a product or service.
Companies use market surveys before launching products or entering new markets: The market survey showed strong interest among younger consumers.
The term overlaps with market research, though survey emphasizes the data-gathering method.
- interviewsFormal evaluative conversations
- street interviewsImpromptu public opinion sampling
- competitive analysisSystematic study of market opponents
- trend forecastingAnticipating future preferences
- decision-making processHow conclusions are reached
cultural influences · customer feedback · focus groups · statistical analysis · consumer preferences · shopping habits · response rate · hypothesis testing · field research · psychological factors · SWOT analysis · pricing strategy · brand loyalty · blind test · data collection · big data · mobile apps · target audience
market surveysales pitch
Persuasive commercial presentation
advertising campaign · promotional material · hard sell · advertisement · product launch
market surveygut instinct
Immediate unreasoned knowing
intuition · blind guess · assumption · hunch · speculation
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