trend forecasting
Anticipating future styles
Trend forecasting is the practice of predicting future shifts in consumer behavior, fashion, technology, or culture.
Industries from apparel to finance employ trend forecasters who analyze data, observe emerging patterns, and identify signals that suggest where markets or tastes are heading: The company's trend forecasting predicted the athleisure boom two years early.
- trendsPrevailing directions of change
- market researchAnalyzing buyer preferences systematically
- demographic shiftsChanges in population composition
- consumer behaviorPatterns in purchasing choices
- seasonal collectionsMerchandise grouped by time period
zeitgeist · trendspotting · street style · fashion week · economic cycles · haute couture · mood boards · data visualization · leading indicators · cultural shifts · sustainable fashion · next big thing · runway · color palettes · seasonal trends · product launches · pricing strategies · early adopters
- fashion industryfashion, fashion design, fashion designers, fashion shows, fashion week
- fashion termsstyle, fashion week, runway, catwalk, runway shows
- fashion culturefashion blogs, fashion magazines, fashion weeks, runway trends, street style
- Predictionprediction, forecast model, estimation, extrapolation, prognosis
- Fashion Designpattern making, draping, sketching, tailoring, couture
- Trend Termsfads, crazes, trendsetter, influencer, fad
trend forecastinghistorical analysis
Systematic study of past events
post-mortem analysis · historiography · autopsy · looking back · backward-looking