mind share
Brand awareness portion
Mind share is the portion of public awareness or attention that a brand, idea, or topic occupies.
Marketing professionals speak of capturing mind share the way they speak of capturing market share—both represent competitive territory: Apple has enormous mind share in the smartphone category.
The term extends beyond commerce to any contest for attention: Climate change struggles for mind share against more immediate concerns.
Public familiarity with company
- positioningArranging in specific locations
- visibilityRange of clear sight
- dominanceSuperior influence over others
- penetrationEntry into something
branding · advertising · recall · recognition · differentiation · prominence · segmentation · brand loyalty
Focused mental awareness
- perceptionMental interpretation of stimuli
- persuasionConvincing through reasoning
- engagementCommitment to wed or attend
- retentionContinued holding or possession
impact · thought leadership · buzz · word-of-mouth · virality · memorability · consciousness · cognition
brand awareness
Public familiarity with company
- positioningArranging in specific locations
- visibilityRange of clear sight
- dominanceSuperior influence over others
penetration · branding · advertising · recall · recognition · differentiation · prominence · segmentation · brand loyalty · consumers
attention
Focused mental awareness
- perceptionMental interpretation of stimuli
- persuasionConvincing through reasoning
- engagementCommitment to wed or attend
retention · impact · thought leadership · buzz · word-of-mouth · virality · memorability · consciousness · cognition · psychology
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
mind shareobscurity
State of being unknown
anonymity · invisibility · unawareness · forgottenness · irrelevance
mind, share, minds, minded, mindful, mindfully, mindfulness, mindless, mindlessly