direct competition

Vying for same prize

Direct competition is rivalry between businesses offering essentially the same product or service to the same customers.

Coca-Cola and Pepsi are in direct competition; both sell cola to the same market.

The term distinguishes from indirect competition, where different products compete for the same consumer need—a movie theater and a streaming service both vie for entertainment spending, but not directly.

Opposites
competitive vs. cooperative relationship

direct competitioncollaboration

Joint intellectual work

cooperation · partnership · strategic alliance · joint venture · alliance

presence of competition

direct competitionmonopoly

One seller, no substitutes

market dominance · sole provider · captive market · natural monopoly

Family

direct, directly, direction, directions, directional, director, directors, directive, directives

Familiarity
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Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G