McRib

Vanishing barbecue sandwich

The McRib is a McDonald's sandwich featuring a boneless pork patty shaped to resemble a miniature rack of ribs, served with barbecue sauce, onions, and pickles.

Its irregular availability—appearing for limited runs, then disappearing—has made it a cultural phenomenon, with fans tracking sightings and hoarding sandwiches during promotional periods: The McRib is back!

sandwich

bun

Soft rounded roll

pork patty · restructured · boneless · oblong · sesame · saucy · messy · tangy · smoky · handheld

fastfood

McDonald's

Global fast food chain

value meal · franchise · chain · golden arches · counter · wrapper · tray · restaurant · promotion · marketing

cult

devotees

Passionate adherents

  • fanaticsObsessive believers
  • obsessionPersistent, intrusive preoccupation
  • hypeExaggerated promotional fanfare

anticipation · fandom · loyalty · phenomenon · community · subculture · rituals · tracker · locator · sightings

scarcity

limited-time

Having set expiration

periodic · return · cycle · annual · ephemeral · exclusive · promotion · event · special · artificial

pork

barbecue

Slow-cook over coals

pulled pork · boneless · seasoned · cured · glazed · savory

Categories
Opposites
menu item type

McRibBig Mac

Signature fast-food sandwich

Quarter Pounder · hamburger · cheeseburger · Filet-O-Fish · Whopper

food authenticity

McRibsmoked ribs

Cured meat on bone

baby back ribs · St. Louis ribs · Texas brisket · pulled pork

availability strategy

McRibBig Mac

Signature fast-food sandwich

french fries · Coca-Cola

Family

rib, ribs, ribbing, ribbed, McChicken

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G