flavor of the month
Temporary popular choice
Flavor of the month refers to something or someone enjoying brief, intense popularity before being replaced by the next novelty.
The phrase comes from ice cream shops that promote a different featured flavor each month.
It often carries a dismissive tone, suggesting the current favorite lacks staying power: He's just the flavor of the month—management will forget about him by spring.
Short-lived enthusiasm
- crazeShort-lived popular obsession
- voguePrevailing popular style
- buzzwordTrendy jargon, often hollow
- hypeExaggerated promotional fanfare
zeitgeist · sensation · hot · in-demand · must-have · viral · trending · hip
Lasting very briefly
- transitoryBrief in duration
- temporaryLimited in duration
- short-livedLasting only briefly
- momentaryLasting very briefly
Subject to sudden changes
- inconstantProne to fluctuation
- mercurialProne to sudden change
- whimsicalPlayfully fanciful or erratic
- changeableCapable of alteration
flighty · faddish · trendy · bandwagon · fair-weather · novelty-seeking · hipster
fad
Short-lived enthusiasm
hype · zeitgeist · sensation · hot · in-demand · must-have · viral · trending · hip · cool
ephemeral
Lasting very briefly
- transitoryBrief in duration
- temporaryLimited in duration
- short-livedLasting only briefly
capricious
Subject to sudden changes
- inconstantProne to fluctuation
- mercurialProne to sudden change
- whimsicalPlayfully fanciful or erratic
changeable · flighty · faddish · trendy · bandwagon · fair-weather · novelty-seeking · hipster
- fleeting fameflash in the pan, one-hit wonder, fifteen minutes, 15 minutes, overnight sensation
- trendstrends, trend, fad, craze, rage
- famefame, famous, celebrity, renown, famed
- reputationreputation, reputable, bad reputation, repute, disreputable
- whimswhim, whimsy, caprice, fancy, impulse
flavor of the monthmainstay
Primary source of support
staple · evergreen · constant · fixture · institution
flavor of the monthall-time great
classic · standard · gold standard · benchmark · eternal
flavor, flavour, flavors, flavours, flavored, flavoured, flavoring, flavouring, flavorful