drum up

create

Cause to exist

• produceMake or manufacture
• conjureSummon by supernatural means
• musterAssemble for inspection

rally · garner · manufacture · fabricate · concoct · devise · summon · build · cultivate · foment

canvass

Seek opinions systematically

• campaignOrganized effort toward goal
• pitchFrequency of sound
• toutPromote aggressively

hawk · peddle · hustle · plug · push · lobby · appeal · petition · recruit · prospect

backing

Aid or sponsorship

• enthusiasmIntense eager enjoyment
• interestAttention, stake, or fee
• momentumProduct of mass, velocity

excitement · fervor · eagerness · passion · zeal · solidarity · participation · engagement · involvement · commitment

attention

Focused mental awareness

• awarenessState of perceiving reality
• buzzContinuous low drone
• hypeExaggerated promotional fanfare

exposure · coverage · press · media · headlines · promotion · advertising · marketing · word-of-mouth · fanfare

customers

People who purchase goods

• clientsThose receiving professional services
• salesRevenue from goods moved
• tradeExchange of commodities

orders · patronage · revenue · leads · prospects · bookings · reservations · contracts · investors · funding

• gathering verbsgather, collect, accumulate, amass, compile
• music expressionsmusic to my ears, in tune, out of tune, play it by ear, strike a chord
• build upaccumulate, amass, snowball, escalate, intensify
• agitateagitate, stir, rouse, disturb, annoy
• improviseimprovise, make do, wing it, ad-lib, jury-rig