consumerized
Made for everyone
Consumerized describes technology or products that have been adapted from professional or enterprise contexts for ordinary users.
Software gets consumerized when it moves from corporate IT departments to app stores: The consumerized version strips out the complexity that only specialists need.
The trend reflects how personal technology now often leads business adoption rather than following it.
For widespread commercial sale
- widespreadExisting across many places
- ubiquitousPresent in all places
- commonplaceUnremarkable and frequent
- everydayOccurring each day
household · popular · democratized · accessible · standardized · conventional · prevailing · adopted
Marked by hot iron
- monetizedConverted to revenue source
- corporateOf or relating to companies
- mass-producedMade in large quantities
- merchandisedPromoted for sale
commoditized · marketable · retail · franchised · sponsorship · endorsement · packaged · shrink-wrapped
Known without reasoning
- simplifiedMade less complex
- streamlinedMade smooth and efficient
- seamlessWithout visible joins
- convenientEasy to use
approachable · self-service · one-click · drag-and-drop · guided · walkthrough · onboarding · dashboard
Division into sections
- targetingSelecting as objective
- demographicsStatistical population characteristics
- analyticsSystematic examination of datasets
- B2CSelling directly to individuals
freemium · upselling · churn · engagement · retention · viral · conversion · funnel
mass-market
For widespread commercial sale
- widespreadExisting across many places
- ubiquitousPresent in all places
- commonplaceUnremarkable and frequent
everyday · household · popular · democratized · accessible · standardized · conventional · prevailing · adopted · normalized
branded
Marked by hot iron
- monetizedConverted to revenue source
- corporateOf or relating to companies
- mass-producedMade in large quantities
merchandised · commoditized · marketable · retail · franchised · sponsorship · endorsement · packaged · shrink-wrapped · off-the-shelf
intuitive
Known without reasoning
- simplifiedMade less complex
- streamlinedMade smooth and efficient
- seamlessWithout visible joins
convenient · approachable · self-service · one-click · drag-and-drop · guided · walkthrough · onboarding · dashboard · touchscreen
segmentation
Division into sections
- targetingSelecting as objective
- demographicsStatistical population characteristics
- analyticsSystematic examination of datasets
B2C · freemium · upselling · churn · engagement · retention · viral · conversion · funnel · personalization
consumerizedB2B
Enterprise-to-enterprise commerce
industrial · institutional · professional-grade · military-grade · corporate
consumerizedprofessionalized
Made into formal occupation
technical · specialized · complex · arcane · esoteric
consumerizedrestricted
Limited in scope
exclusive · proprietary · gatekept · controlled · licensed