prevailing
Most widely accepted
Prevailing means most common, widespread, or dominant at a given time: the prevailing wisdom, prevailing winds, prevailing attitudes toward marriage.
It suggests what currently holds sway rather than what's permanent.
Prevailing winds blow most frequently from a particular direction.
A prevailing party in a lawsuit is the one that wins.
Following accepted practices
- acceptedFormally agreed to
- establishedFormally set up
- orthodoxConforming to established belief
- customaryDone by convention
traditional · standard · typical · normal · usual · common · quotidian · received
Most common or powerful
- paramountOf supreme significance
- overridingOf chief importance
- preeminentSuperior to all others
- ascendantIncreasing in power
commanding · governing · controlling · reigning · regnant · preponderant · authoritative · influential
Present throughout, inescapable
- ubiquitousPresent in all places
- rifeAbundantly present, often negatively
- endemicNative to one area
- commonplaceUnremarkable and frequent
universal · general · extensive · omnipresent · broad · sweeping · rampant · blanket
Widely admired by many
- trendyCurrently in vogue
- currentDirected flow of charge
- stylishFashionably elegant
- favoredShown special preference
sought-after · desirable · in-demand · hot · chic · voguish · modish · happening
Steady continuous flow
- flowUnbroken forward movement
- driftGradual movement, no direction
- jetstreamHigh-altitude wind band
- tidalOf sea rhythms
riptide · undercurrent · eddy · flux · downstream · upstream · confluence · current
conventional
Following accepted practices
- acceptedFormally agreed to
- establishedFormally set up
- orthodoxConforming to established belief
customary · traditional · standard · typical · normal · usual · common · quotidian · received · entrenched
predominant
Most common or powerful
- paramountOf supreme significance
- overridingOf chief importance
- preeminentSuperior to all others
ascendant · commanding · governing · controlling · reigning · regnant · preponderant · authoritative · influential · leading
pervasive
Present throughout, inescapable
- ubiquitousPresent in all places
- rifeAbundantly present, often negatively
- endemicNative to one area
commonplace · universal · general · extensive · omnipresent · broad · sweeping · rampant · blanket · comprehensive
popular
Widely admired by many
favored · sought-after · desirable · in-demand · hot · chic · voguish · modish · happening · now
stream
Steady continuous flow
tidal · riptide · undercurrent · eddy · flux · downstream · upstream · confluence · current · headwind
- competitivenessrivalry, vying, contending, outdoing, outperforming
- achievementsaccomplishment, achievement, accomplishments, achievements, triumph
- happeningshappenings, happening, event, occurrence, events
- outperformingsurpassing, exceeding, excelling, outperforming, outdoing
- winningvictory, win, winner, winning, triumph
- front-runnersfront-runner, frontrunner, leader, first place, top spot
prevailingrare
Seldom found or seen
uncommon · infrequent · exceptional · scarce · unusual
prevailingunconventional
Departing from standard practice
nonstandard · abnormal · unorthodox · atypical · deviant
prevailingoutdated
No longer in use
obsolete · superseded · antiquated · archaic · outmoded
- prevailing wageLocally mandated pay minimum
- prevailing windMost frequent wind direction