consumerize
Adapt for buyers
Consumerize means to adapt a product, technology, or service so it appeals to ordinary consumers rather than specialists or businesses.
The term emerged as enterprise technologies like smartphones and cloud storage became mainstream household items.
When something gets consumerized, it typically becomes simpler, cheaper, and more user-friendly: Companies consumerized artificial intelligence by building it into everyday apps.
The related noun consumerization describes this broader trend of professional tools becoming accessible to the general public.
Easy to operate
- intuitiveKnown without reasoning
- streamlineRemove unnecessary elements
- accessibleAble to be reached
- plug-and-playRequiring no manual configuration
turnkey · frictionless · seamless · convenience · democratize · self-serve · approachable · out-of-the-box
Present in all places
- widespreadExisting across many places
- prevalentCommonly occurring, widespread
- commonplaceUnremarkable and frequent
- everydayOccurring each day
standard · accepted · conventional · familiar · ordinary · mass-market · household · accessible
Hold closely in arms
- integrateCombine into unified whole
- implementTool or enact
- utilizePut to practical purpose
- onboardParticipating and supportive
transition · incorporate · accept · engage · assimilate · adopters · conversion · acclimatize
Make market-ready for sale
- monetizeConvert to revenue
- commodifyConvert into tradeable goods
- mass-produceManufacture in bulk
- retailSales to end users
franchise · merchandise · capitalize · industrialize · startup · scalable · go-to-market
Company identifying symbol
- taglineMemorable branding phrase
- identityWho someone is
- packagingProtective product enclosure
- designPurposeful creative planning
aesthetics · positioning · persona · differentiation · lifestyle · appeal · sleek · polished
Currently in vogue
- fashionableCurrently in style
- buzzContinuous low drone
- viralSpreading quickly online
- hypeExaggerated promotional fanfare
must-have · sought-after · desirable · in-demand · cool · popular · zeitgeist · influencer
user-friendly
Easy to operate
- intuitiveKnown without reasoning
- streamlineRemove unnecessary elements
- accessibleAble to be reached
plug-and-play · turnkey · frictionless · seamless · convenience · democratize · self-serve · approachable · out-of-the-box
ubiquitous
Present in all places
- widespreadExisting across many places
- prevalentCommonly occurring, widespread
- commonplaceUnremarkable and frequent
everyday · standard · accepted · conventional · familiar · ordinary · mass-market · household · accessible · universal
embrace
Hold closely in arms
onboard · transition · incorporate · accept · engage · assimilate · adopters · conversion · acclimatize · habituate
productize
Make market-ready for sale
- monetizeConvert to revenue
- commodifyConvert into tradeable goods
- mass-produceManufacture in bulk
retail · franchise · merchandise · capitalize · industrialize · startup · scalable · go-to-market
logo
Company identifying symbol
design · aesthetics · positioning · persona · differentiation · lifestyle · appeal · sleek · polished
trendy
Currently in vogue
- fashionableCurrently in style
- buzzContinuous low drone
- viralSpreading quickly online
hype · must-have · sought-after · desirable · in-demand · cool · popular · zeitgeist · influencer
consumerizeprofessionalize
Make into a recognized occupation
restrict · gatekeep · industrialize · specialize · corporatize
- ethical consumerismMorally motivated purchasing choices