clickstreams
Online navigation paths
Clickstreams are the recorded sequences of pages or links a user visits while navigating a website or the internet.
Every click leaves a trail, and that trail—aggregated across thousands of users—reveals patterns valuable for marketing, user experience design, and behavioral analysis: Clickstream data showed most visitors abandoned the checkout process at the shipping page.
Facts for analysis
- patternsRecurring arrangements or designs
- metricsStandards for assessment
- conversionAct of changing states
- segmentationDivision into sections
visualization · mining · modeling · predictive · funnel · acquisition · retention · engagement
Recurring arrangements or designs
- shiftsMoves or work periods
- spikesSharp metal protrusions
- surgesAbrupt powerful rises
- seasonalityDependence on annual cycles
peaks · traffic flow · growth · decline · anomalies · fluctuations · cycles · velocity
One who operates something
- actionsThings someone does
- browsingCasual examination of options
- activityEngagement in doing
- sessionScheduled time for activity
tracking · flow · interaction · habits · usage · movement · dynamics · patterns
Small sweet baked goods
- HTTPWeb data transmission standard
- browsersWeb navigation programs
- serverOne who attends tables
- packetsSmall sealed portions
protocol · TCP/IP · logs · database · API · JavaScript · tags · pixels
Clickable webpage references
- URLsWeb address acronym
- breadcrumbsDried, crushed loaf pieces
- redirectSend in new direction
- back buttonWebpage reversal control
bookmark · homepage · scrolling · tabs · landing page · entry point · external links · deep links
data
Facts for analysis
- patternsRecurring arrangements or designs
- metricsStandards for assessment
- conversionAct of changing states
segmentation · visualization · mining · modeling · predictive · funnel · acquisition · retention · engagement · KPIs
patterns
Recurring arrangements or designs
seasonality · peaks · traffic flow · growth · decline · anomalies · fluctuations · cycles · velocity · momentum
user
One who operates something
session · tracking · flow · interaction · habits · usage · movement · dynamics · patterns · decision-making
cookies
Small sweet baked goods
packets · protocol · TCP/IP · logs · database · API · JavaScript · tags · pixels · webhooks
hyperlinks
Clickable webpage references
- URLsWeb address acronym
- breadcrumbsDried, crushed loaf pieces
- redirectSend in new direction
back button · bookmark · homepage · scrolling · tabs · landing page · entry point · external links · deep links