blue light special

Retailer's flash sale

A blue light special is a limited-time in-store discount, originally from Kmart's practice of announcing surprise sales by activating a flashing blue light.

The phrase now refers broadly to any sudden bargain or, more figuratively, something cheap or hastily assembled: Their security system was a blue light special—cameras that didn't even record.

Related

big box store · doorbuster deal · siren · announcement · shopping · shopping cart · clearance · rollback · deal · store · mall culture · aisle · savings · red · spinning · loudspeaker · retail · markdown

Categories
Opposites
pricing strategy

blue light specialfull price

Amount without reductions

premium pricing · MSRP · list price · price gouging · everyday low price

market positioning

blue light specialluxury goods

Costly non-essential purchases

haute couture · designer label · Neiman Marcus · Rolls-Royce · Fifth Avenue

Family

blue, blues, bluish, bluest, light, lights, lighter, lightest, lighting

Familiarity
Top 500,000
Profile
Mostly American · Positive · Everyday, not technical · Rated G