Skechers

Athletic footwear company

Skechers is an American footwear brand known for casual sneakers and athletic shoes, often marketed for comfort features like memory foam insoles.

The brand occupies a middle-market position—less expensive than premium athletic brands but widely available: I picked up some Skechers at the mall.

The plural form typically refers to the shoes rather than the company.

footwear

sneakers

Casual athletic footwear

memory foam · comfort fit · arch support · lightweight · cushioning · insoles · lace-up · trainers · casual shoes · running shoes

comfort

memory foam

Heat-responsive conforming cushion

relaxed fit · soft · lightweight · standing · walking · shock absorption · air-cooled · roomy · plantar fasciitis · nursing shoes

lifestyle

casual

Relaxed and informal

dad shoes · chunky · retro · sporty · versatile · weekend · laid-back · practical · accessible · normcore

brand

logo

Company identifying symbol

advertising · sponsorship · marketing · celebrity endorsement · commercial · trademark · affordable · mainstream · American · value

Categories
Opposites
brand prestige/athleticism

SkechersNike

Triumph personified

Adidas · Under Armour · New Balance · Salomon

fashion positioning

SkechersGucci

Italian luxury house

Balenciaga · Prada · Jimmy Choo · Manolo Blahnik · Louis Vuitton

target demographic energy

SkechersNike

Triumph personified

Supreme · Yeezy · Vans · Converse · New Balance

Family

sketch, sketchy, sketching, sketched, sketchbook, sketchily, sketchiness

Familiarity
Top 200,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G