DSW

Discount shoe retailer

DSW is Designer Shoe Warehouse, an American footwear retail chain selling discounted brand-name shoes.

The stores are known for their self-service format with shoes displayed on open racks: I found these boots at DSW for half price.

footwear

sneakers

Casual athletic footwear

loafers · flats · pumps · stilettos · wedges · oxfords · moccasins · clogs · espadrilles · slippers

discount

bargain

Favorable purchase price

deal · savings · coupon · promotion · affordable · budget · value · half-price · BOGO · rewards

shopping

mall

Enclosed shopping center

browse · selection · order · wishlist · try-on · fitting · sizing · returns · exchanges · curbside pickup

brands

Nike

Triumph personified

Vans · Steve Madden · Birkenstock · Dr. Martens · New Balance · Clarks · UGG · ASICS · Reebok · Crocs

Opposites
retail pricing/positioning

DSWNeiman Marcus

Luxury American department store

Saks Fifth Avenue · Nordstrom · Manolo Blahnik · Jimmy Choo · Gucci

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G