Nikes

Sneakers with checkmarks

Nikes are athletic shoes made by Nike, the American sportswear company.

The term often refers specifically to sneakers, especially iconic models like Air Jordans or Air Force 1s: He was wearing fresh Nikes.

In casual speech, Nikes can mean any Nike product but usually means the shoes.

brand

swoosh

Rushing, sweeping sound

logo · trademark · corporate · innovation · sponsorship · marketing · globalization · retail · footwear · athleisure

sneakers

Air Force 1

Nike lifestyle sneaker

cushioning · soles · laces · midsoles · outsoles · insoles · tread · mesh · breathability · durability

athletic

running

Swift foot travel

training · workout · marathon · track · soccer · football · tennis · crossfit · gym · fitness

fashion

streetwear

Skate and hip-hop clothing

cool · urban · sneakerhead · collector · resale · drop · release · collaboration · vintage · iconic

Categories
Opposites
brand rivalry

NikesAdidas

German athletic apparel maker

Pumas · New Balance · Under Armour · Converse · Vans

footwear type

Nikesdress shoes

Elegant footwear for occasions

oxfords · loafers · wingtips · brogues · high heels

market positioning

Nikesbarefoot

Wearing no shoes

knockoffs · handmade shoes

Phrases
Family

Nike

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G