Michelob

Anheuser-Busch beer brand

Michelob is a brand of American beer produced by Anheuser-Busch, positioned as a premium lager.

The name appears in several varieties, most notably Michelob Ultra, a low-calorie light beer marketed to health-conscious drinkers: He ordered a Michelob Ultra after his workout.

lifestyle

fitness

Good physical shape

athletes · workout · active · health-conscious · diet · low-calorie · moderation · golf · recreation · sports

brand

Anheuser-Busch

Large American brewery conglomerate

  • UltraPremium product line marker
  • Bud LightMass-market American light lager
  • lagerCold-conditioned beer

premium · brewery · trademark · logo · slogan · marketing · advertising · Super Bowl · commercials · sponsorship

product

Ultra

Premium product line marker

low-carb · pilsner · crisp · refreshing · cold · chilled · ABV · hops · barley · malt

consumption

bar

Drinking establishment

  • pubLicensed drinking establishment
  • tavernPublic drinking establishment
  • restaurantPlace serving meals

tailgate · barbecue · cookout · party · happy hour · nightlife · drinking · toast · cheers · round

Categories
Opposites
beer production/authenticity

Michelobcraft beer

Small-batch artisanal beer

microbrews · Sierra Nevada · Bell's · Founders · Samuel Adams

beer origin/provenance

MichelobGuinness

Irish dry stout brand

Belgian ale · German pilsner · Heineken · Stella Artois · Beck's

market positioning

MichelobDom Pérignon

Legendary French bubbly

single malt scotch · craft cocktails

Phrases
Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated PG