Michelob Ultra

Low-calorie American beer

Michelob Ultra is a light American lager marketed as a low-calorie, low-carbohydrate beer for health-conscious drinkers.

Brewed by Anheuser-Busch, it targets fitness enthusiasts and those watching their weight: He switched to Michelob Ultra after starting his diet.

The brand emphasizes an active lifestyle in its advertising, positioning itself as the beer for people who exercise.

Related

light beer · low calorie · crisp · cold · refreshing · gym · marathon · fitness · skinny · calories · Anheuser-Busch · draft · bottle · can · six pack · bottle service · bar · happy hour

Categories
Opposites
beer body and caloric content

Michelob Ultraimperial stout

Strong dark beer style

barleywine · milk stout · double IPA · scotch ale

beer style and flavor intensity

Michelob UltraPliny the Elder

coffee stout

production scale and craft identity

Michelob Ultracraft beer

Small-batch artisanal beer

Family

ultra

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG