Calvin Klein

Minimalist fashion house

Calvin Klein is an American fashion brand known for minimalist design in clothing, underwear, fragrances, and accessories.

The brand became iconic in the 1980s and 90s for provocative advertising and logo-emblazoned waistbands on underwear.

She was wearing Calvins uses the name as shorthand for the underwear.

The company was founded by designer Calvin Klein in 1968.

brand

logo

Company identifying symbol

advertising · jeans · endorsements · marketing · retail · department stores · licensing · consumerism · catalogs · merchandising

fashion

runway

Paved path for planes

denim · underwear · menswear · womenswear · wardrobe · ensemble · trend · style · chic · lookbook

design

minimalism

Aesthetic of reduction

simplicity · sleekness · modernism · tailoring · silhouette · ready-to-wear · aesthetic · timelessness · sophistication · elegance

fragrance

Eternity

Infinite temporal existence

unisex · scent · notes · bottle · signature · spritz · musky · citrus · woody · floral

luxury

prestige

Reputation commanding admiration

status · sophistication · elegance · affluence · designer · upscale · elite · quality · craftsmanship · aspirational

Categories
Opposites
fashion aesthetic

Calvin KleinVersace

Italian fashion house

maximalism · Dolce & Gabbana · Alexander McQueen · Moschino · ornate design

fashion market position

Calvin KleinChanel

French haute couture house

Christian Dior · Hermès · haute couture · Givenchy · Valentino

brand sensibility

Calvin KleinRalph Lauren

American fashion designer

Brooks Brothers · Burberry · L.L. Bean

Family

Calvinism, Calvin, Calvinist

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated PG