Playtex

Rubber glove maker

Playtex is a brand of intimate apparel and personal care products, best known for bras, girdles, and tampons.

The name became so associated with supportive undergarments that it sometimes appears generically: She was trussed up in some kind of Playtex contraption.

The brand dominated mid-20th-century advertising with promises of comfortable support.

undergarments

bra

Chest support garment

  • girdleBody-shaping undergarment
  • shapewearCompression underclothes for contouring
  • lingerieWomen's fine intimate apparel

underwire · support · lift · foundation garments · bustier · corset · hosiery · stockings · tights · camisole

baby

bottles

Narrow-necked liquid containers

pacifiers · infant feeding · nursery · newborn · sterilizer · breast pump · formula · burp cloths · teething · toddler

feminine hygiene

tampons

Internal menstrual absorbents

pantyliners · menstrual · period · absorbent · leak-proof · protection · applicator · compact · sport · overnight

gloves

rubber gloves

Waterproof hand coverings

disposable · protection · kitchen · durable · grip · reusable · waterproof · yellow · pink · hand protection

Categories
Opposites
garment visibility/intimacy

Playtexouterwear

Protective top garments

coats · jackets · suits · overcoats · evening gowns

brand positioning in intimate apparel

PlaytexVictoria's Secret

Lingerie retail brand

product category

Playtexhardware

Metal goods and fittings

power tools · electronics · DeWalt · automotive parts · industrial equipment

Family

plaything

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG