Estee Lauder

Estée Lauder is an American cosmetics company founded in 1946 by Estée Lauder and her husband Joseph, now one of the world's largest manufacturers of skincare, makeup, fragrance, and hair care products.

The company owns numerous prestige brands including Clinique, MAC, and Bobbi Brown.

The founder's name, born Josephine Esther Mentzer, was styled with the acute accent to suggest French elegance.

She worked at the Estée Lauder counter.

Related

Lancome · makeup · foundations · Dior · New York City · Madison Avenue · L'Oreal · skincare · skin care routine · lipsticks · entrepreneurial spirit · Aramis · 1946 · Chanel · moisturizers · Avon · Origins · luxury brands

Categories
Opposites
market positioning

Estee LauderWet n Wild

Aquatic amusement destination

CoverGirl · Maybelline · Revlon

brand philosophy

Estee LauderBurt's Bees

Natural personal care brand

au naturel · The Body Shop · Lush

founder archetype

Estee LauderHenry Ford

American automaker, early 1900s

John D. Rockefeller · Andrew Carnegie · Sam Walton

Family

Lauder

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G