luxury brands

High-end designers

Luxury brands are companies or product lines positioned at the high end of their market, associated with premium quality, exclusivity, and prestige.

The term covers fashion houses, jewelry makers, automobile manufacturers, and other producers of expensive goods: She only buys luxury brands, The mall caters to luxury brands like Gucci and Louis Vuitton.

Ownership signals wealth and taste, which is often the point.

Opposites
price tier/market positioning

luxury brandsdiscount retailers

Merchants offering reduced prices

off-brand · store brands · fast fashion · counterfeit goods · private label

status/prestige signaling

luxury brandsno-name brands

Unbranded commercial products

house brands · basic goods · Costco

market positioning and price tier

luxury brandsdollar stores

Discount retailers selling inexpensive goods

store brands · Walmart · Dollar General · Aldi · Primark

Family

luxury, brands

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G