Duracell

Bunny-powered battery brand

Duracell is a brand of batteries, particularly alkaline cells for household electronics.

The name combines "durable" and "cell." In figurative use, Duracell suggests long-lasting energy or stamina, from advertising featuring a battery-powered toy that "keeps going and going": She's like the Duracell bunny—never stops.

batteries

alkaline

Having high pH

AATwo-letter abbreviation
AAATop credit rating
CThird alphabet letter

D · 9-volt · long-lasting · energizer · rechargeable · lithium · flashlight · toy · wireless · disposable

brand

bunny

Informal term for rabbit

pinkPale red hue
trademarkRegistered commercial identifier
marketingPromoting goods to consumers

slogan · trusted · reliable · premium · commercial · advertisement · logo · packaging · consumer · iconic

reliability

long-lasting

Persisting over extended time

dependableWorthy of trust
enduranceSustained effort capacity
marathonLong-distance footrace

trusted · consistent · performance · outlast · resilient · steadfast · unwavering · workhorse · backup · survival

Categories

Battery terms9-volt, alkaline, lithium, lithium-ion, nickel-cadmium
Consumer BrandsProcter & Gamble, Unilever, Nestle, Johnson & Johnson, Colgate-Palmolive
BrandsNike, Coca-Cola, Apple, Google, Disney
batteriesrechargeable battery, AAAA, car battery, lithium-ion battery, 9-volt
Household BrandsClorox, Lysol, Windex, Bounty, Charmin
Flashlight BrandsMaglite, Coast

Opposites

battery technology type

Duracellrechargeable batteries

Cells that replenish electrically

lithium-ion · rechargeable · nickel-cadmium · solar charging · lead-acid battery

brand rivalry

DuracellEnergizer

Battery manufacturer with rabbit

brand market positioning

Duracelloff-brand

Not the famous version

Family

Familiarity: Top 200,000
Profile: Known to kids · Concrete · Everyday, not technical · Rated G