Danone

French dairy giant

Danone is a French multinational food company specializing in dairy products, bottled water, and plant-based foods.

The company produces yogurts, baby food, and medical nutrition products sold worldwide under various brand names: Danone yogurt, Activia, Evian.

In the United States, the dairy division operates under the name Dannon.

water

Evian

French mineral water brand

  • AquaProprietary name element
  • bottledStored in glass vessels
  • mineralNaturally formed crystalline solid

spring · Alps · hydration · pure · natural · plastic · sustainable · source · sparkling · still

dairy

yogurt

Fermented milk product

milk · cream · cultures · pudding · dessert · lactobacillus · creamy · flavored · fruit · vanilla

health

probiotics

Live microorganisms aiding digestion

microbiome · wellness · functional · benefits · live cultures · regularity · balance · active · vitality · nourishment

corporate

multinational

Operating across multiple countries

shareholders · revenue · acquisition · merger · stock · NYSE · conglomerate · subsidiary · portfolio · annual report

nutrition

infant formula

Commercial breastmilk replacement

toddler · pediatric · clinical · fortified · supplements · protein · vitamins · early life · elderly · patients

sustainability

certified

Officially declared valid

recycling · packaging · circular · climate · pledge · ecosystem · organic · responsible · mission · social

Opposites
corporate food industry positioning

DanoneCoca-Cola

Iconic American cola brand

PepsiCo · Mars · Frito-Lay · Hershey's · Ferrero

corporate structure and scale

Danonefarmers market vendor

Person selling at open-air bazaar

cottage industry · family farm

product category focus

DanonePhilip Morris

Tobacco corporation, cigarettes

Altria · Anheuser-Busch · Frito-Lay · Mars · Hershey

Family

Dannon

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G